Growth Hacking
Definition
Growth hacking is a disciplined process of experimentation across marketing, product development, sales, and other business areas to identify the most efficient ways to grow a business.
This approach prioritizes rapid, data-driven experimentation to discover scalable growth strategies. Instead of relying on traditional marketing channels, growth hackers look for innovative and often unconventional methods. The focus is on achieving measurable results, such as increasing user acquisition, engagement, or revenue, with a strong emphasis on identifying low-cost, high-impact tactics.
For example, a company might test a referral program that rewards existing users for bringing in new customers to accelerate user growth.
This term is frequently encountered in the technology and startup sectors, particularly within companies focused on rapid scaling and user acquisition.