Remarketing
Definition
Remarketing is a digital marketing strategy that targets individuals who have previously interacted with a brand's website or application.
This technique involves showing advertisements to users after they have left a website, encouraging them to return and complete an action they may have previously abandoned. It works by placing a small piece of code, known as a pixel, on a website which then tracks visitors. When these visitors browse other websites or apps that are part of an ad network, they are shown specific ads related to their past interactions, such as products they viewed or items left in a shopping cart. The goal is to re-engage these interested users and convert them into customers.
For instance, a user might browse for a specific pair of shoes on an online store, but leave without purchasing. Later, while reading an article on a news website, they see an ad displaying those exact shoes.
This practice is frequently employed in e-commerce, online services, and lead generation.